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Artemis Woman
Founded in April 2002 by Ann Buivid and Lisa
Kable í90, Artemis Woman manufactures and sells home spa systems
and a full line of complementary health skin care products for the
high-end mass retail market.
 The
founders have over 35 years combined marketing and general management
experience in top consumer products companies, most recently working
at Remington Products, LLC. They teamed up to create a more relevant
wellness brand specifically targeted to female baby boomers, to
broadly brand "Wellness for Women," and to capitalize on the explosive
growth in this market.
AW's line of health skin care products with
home spa appliances taps into two large and explosive markets: skin
care products ($26 billion), and wellness ($30 billion). The total
health-related cosmetic segment alone is estimated at $2.2 billion
and growing at a rate of 10.3 percent per year. AW products target
aging female baby boomers (26 percent of the U.S. population) and
is or will be available at Ulta, QVC, JC Penney, Bed Bath & Beyond,
Hecht's, Fry's, Bloomingdale's, and dozens of spas and wellness
centers across the country. AW will also launch a thirty-minute
direct response television campaign late August with the new Professional
Facial Center.
AW raised $350,000 in friends and family financing
in March 2003, shipped its first line of products to retail in May
2003, raised an additional $760,000 of angel financing this spring,
and is currently selling-in the 2004 product line with expected
appointments at Filene's, Foley's, Kohl's, Marshall Field's, Target,
Boscov, and Shop NBC. In its first six months in market, AW generated
revenues in excess of $300,000 and is expecting to generate well
over $1 million in sales in 2004.
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